Not only do the lads raise funds, they also raise awareness of how important it is for other lads of all ages to look after their precious tools. LAD is about raising money, raising awareness, and raising a smile at the same time. We all have something in common: we Live And Die. Fact.
LAD takes the heavy-going subject of cancer, keeps it close to the heart of its mission and turns it into a positive reminder that life is too short. Every hour, 1 man dies from prostate cancer. Every year, 10,000 men die from prostate cancer.. Live life every day, respect your health and lend a helping hand to the 37,000 men diagnosed with prostate cancer each year. Statistics from the Prostate Cancer Charity